We are AMI Jewellery, a UK-based brand dedicated to making well-crafted jewellery accessible to all. With over 20 years of experience in the industry, supplying various retail outlets, we've curated a diverse collection to suit every style. Designed by us, made for you.

Our motivation stems from addressing challenges in finding high-quality, affordable jewellery. Unlike many options that are imported and prone to issues, our UK-based company prioritizes genuinely great quality pieces. By collaborating directly with independent designers and embracing a direct-to-consumer model, we offer affordable prices without compromising on quality. 

By eliminating middlemen and challenging industry norms, including distributors and resellers, we bring you the highest quality products at fair, affordable prices.